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How AI-Powered Advertising Cut Costs by 40% and Increased ROI by 3X
 

Client: A Growing E-Commerce Brand Looking to Scale Ad Performance

 


Overview
One of the biggest challenges for e-commerce businesses is getting the right ads in front of the right people—without overspending. A rapidly growing online retail brand approached DurantaDev with a common problem: rising ad costs with declining engagement rates.

 

They were running ads across Facebook, Google, and YouTube but weren’t seeing the return they expected. Their team was manually adjusting bids, tweaking targeting settings, and testing different creatives—yet the cost per click (CPC) kept increasing, and conversion rates remained stagnant.

 

They needed a solution that could:

  • Optimize ad placements across multiple platforms

  • Reduce wasted spend on underperforming campaigns

  • Increase return on ad spend (ROAS) without increasing the budget

  • This is where DurantaDev’s AI-powered programmatic advertising changed everything.

 

The Challenge: Inefficient Ad Spend & Poor Targeting

 

Before switching to AI-driven ad optimization with DurantaDev, the brand faced three major issues:

  • High Ad Costs: CPCs were climbing, and customer acquisition costs (CAC) were unsustainable.

  • Wasted Budget on the Wrong Audience: Their ads were reaching people who clicked but didn’t convert because manual targeting lacked predictive accuracy.

  • Time-Intensive Manual Adjustments: The marketing team was constantly adjusting bids, testing creatives, and analyzing performance reports but couldn’t scale efficiently.

With increasing ad competition, traditional manual ad optimization wasn’t enough.

 

The DurantaDev Solution: AI-Powered Ad Optimization
By integrating DurantaDev’s AI-driven programmatic advertising, we completely restructured their ad strategy. Here’s how:

  • Real-Time Bidding (RTB): DurantaDev’s AI automatically bid on the most valuable impressions, ensuring ads reached high-intent buyers at the lowest possible cost.

  • Dynamic Creative Optimization (DCO): Instead of static ads, our AI tested multiple versions of ad creatives, headlines, and CTAs in real-time—automatically adjusting to what worked best for each audience segment.

  • AI-Powered Audience Targeting: Instead of relying on manual audience selection, DurantaDev’s AI analyzed browsing behavior, purchase history, and engagement patterns to serve ads to users who were most likely to convert.

  • Cross-Channel Optimization: Our AI platform distributed the budget dynamically between Google Ads, Facebook, YouTube, and Instagram—shifting ad spend to the best-performing channels automatically.

This allowed us to maximize reach without increasing their budget.

 

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The Results: More Conversions, Lower Costs, and Higher ROI
 

40% Decrease in Ad Spend Waste
Before working with DurantaDev, 40% of their budget went toward ineffective placements. After AI optimization, ad dollars were focused only on high-converting audiences.

 

65% Increase in Click-Through Rate (CTR)
Personalized AI-generated ads outperformed manually created ads, leading to a significant boost in engagement.

 

3X Return on Ad Spend (ROAS)
The combination of smarter ad placements, lower CPCs, and optimized targeting tripled their return on ad spend—without increasing their budget.

 

Key Takeaways: What This Means for Your Business

  • This case study proves that AI-powered advertising isn’t just for big corporations—it’s for any brand that wants to maximize ad efficiency and lower costs.

  • DurantaDev’s AI removes the guesswork from ad targeting, ensuring your ads reach the right people at the right time.

  • Dynamic ad optimization improves engagement, leading to more conversions at a lower cost.

  • Cross-platform automation prevents wasted budget, shifting funds only to high-performing channels.

 


Ready to Optimize Your Ads With AI? Let’s Talk.
AI advertising doesn’t just improve performance—it transforms the way businesses run their marketing campaigns. If you’re looking to reduce costs, increase ROI, and scale effortlessly, it’s time to switch to AI-powered programmatic advertising with DurantaDev.

 

Let’s build smarter campaigns that actually deliver results.

 

Contact DurantaDev Today
Email: support@durantadev.com
Phone: +351920366839
Website: www.durantadev.com
Want similar results? Let’s discuss your ad strategy today.

 

Book a Free AI Advertising Consultation

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